How Brands Celebrated Durga Puja This Year

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Durga Puja is one of the most auspicious festivals celebrated in India. It reveres the goddess Durga and is extremely popular among the Bengali community spread throughtot the world. The festival continues for several days and during this time people visit decorated pandals and offer their prayers to Goddess Durga. The tradition has been going on for centuries.

Large number of people and families come out on streets are in a joyous mood. They like to splurge on eating, and shopping with their friends and families. This presents a huge opportunity for brands to reach out to them and invite them to their stores. Over the years, several brands have been spending money on marketing during this season as they aim to connect with their audiences and strengthen their bonds.

1) Tanishq

Tanishq, a jewellery brand, launched its Aagomoni collection, during the Pujo festivities this year. It brought leading Bengali actress Mimi Chakrotborty as the face of Aagomoni collection. The brand launched a film that celebrates love through the story of a woman who is organizing Pujo for the very first time. While she is anxious about how she will handle all the responsibilities, her father is concerned about his daughter’s smile. Her mind is caught up with work but he reminds her of what’s more important. By handing her a stunning pair of Tanishq bangles, he brings a smile back to her face.

 

2) Jabong

Extending its brand philosophy of ‘Be You’ to the Durga Puja festivities, Jabong has launched its new video featuring the renowned Bengali actor, Jisshu Sengupta. The video combines the themes of friendship, togetherness, nostalgia and the spirit of everything Bengal, to colourful and stylish effect.

 

3) PC Chandra Jewellers

The jewellery brand released a short documentary on the ‘Daughters of Kumartuli‘ who have turnedthe tide to create a niche for themselves. Bornin an atmosphere where girls are discouraged from even entering the potter’s studio, this documentary showcases the journey of three women whobraved apathy, ridicule and gender bias just to follow their heart. They are the flagbearers of women power in Kumartuli today. Traditionally it’s a male bastion, the craft of clay modelling being handed down from the father to the son and rarely to a daughter. However, the times are changing. The ‘Daughters of Kumartuli‘, are challenging this ancient monopoly, with the warrior Goddess as their idol of strength.

Kanya Rupeno (Daughters Of Clay)

A story of three women who are making it big in unconventional profession, walking a path less taken and thus slowly removing the gender gap between men and women.This #DaughterDay lets salute those women and welcome Devi Pakshya with P.C. Chandra Jewellers ’ tribute ‘Kanya Rupeno’.#KanyaRupeno #PCChandra #PCChandraJewellers #DurgaPuja #SharadUtsav #womenempowerment #devipakshyaJWT Kolkata Abhishek Sinha

Posted by P.C. Chandra Jewellers on Saturday, September 23, 2017

 

4) Fortune Foods

Fortune Foods has launched a film that celebrates the glorious tradition of Pet Pujo, which governs all celebrations and festivities in Bengal, especially the Durga Pujo. The song showcases the glimpses of some of the traditional dishes prepared, eaten and looked forward to. These dishes include Aloo Posto, Beguni, Phulko Luchi and Aloor Dom to Kosha Mangsho, Pabda Macher Jhal, Ilish Begun, the Khichudi, Labda and Chutney. All these are served during the Pujo Bhogs.

 

5) Havell’s

Havell’s has come up with a larger than life installation of Ma Durga’s third eye. This 28-feet tall installation is extremely innovative as when people touch its feet, the installation lights up in the grandest fashion and showcases Ma’s infinite-energy-holding third eye light up to bless her devotees!

Visionary Durga

Kolkata is visiting Visionary Durga to take the pledge for green city and women safety. Are you?Venue: Near Ekdalia Evergreen Sarbojonin Durga Pujo opposite RMGC Basak.

Posted by Havells on Tuesday, September 26, 2017

 

6) Berger Paints

The paint brand has launched an anthem around Durga pujo titled Berger Priyo Pujo. It is a unique celebration of the spirit of the citizens of Kolkata. It gives a chance to the people of Kolkata to vote and select their favourite pujo as Berger Priyo Pujo. 2017 marks the 5th year of this campaign.

 

7) HappyTrips

A travel guide and information portal has launched a film around Durga Puja that showcases the different avatars of Goddess Durga across different states of the country. It presents how the same festival is celebrated differently in different parts of the country.

 

8) Pantaloons

The brand has launched a film that aims to reinstate that no matter how fast the world changes, the ‘pujo-pujo’ feeling remains the same. Durga Puja is also about fashion – each day of the festival is usually greeted in a new outfit. Much of the revelry around the festival comes from the months of shopping leading up to the dates and this film talks about all the retail therapy that Durga Puja brings with it too.

Pantaloons – Pujo Pujo Lagchey

What does Durga Pujo mean to you? Is it the months of waiting? Or days of unadulterated shopping? Is it spending quality time with the family? Or is it catching up with old friends? Watch our video, voiced beautifully by the immensely talented Konkona Sen Sharma. Don't forget to tag your Pujo buddies in comments below and share it too! #PujoManeiPantaloons #Durgapuja #pujopujolagchey

Posted by Pantaloons on Sunday, September 3, 2017

 

9) Tata Sky

Tata Sky has rolled out its all-new #RecallBengal campaign on the auspicious occasion of Durga Pujo. This first ever digital-only campaign will celebrate Bengal’s rich and vibrant culture by capturing and documenting the folk art indigenous to the Bengali community based across the country. As part of the campaign, Tata Sky will showcase specially shot AVs of Baul music, Santhal dance, the ancient scroll painting art of Patachitra and well-known one-man theatre act Bohurupee on their digital platform Tata Sky Blogbuster.

 

10) Oh! Calcutta

The restaurant chain that offers Bengali cuisine to its customers has released a film to connect with its audiences across the country. The film is set in an advertising agency where a Bengali youth is unable to visit his home town during Durga Puja as does not get leaves from office. This makes him extremely depressed as he will not be able to meet his friends and family during the festival time. In order to lift his mood and spirits, his peers from the agency pay him a visit and takes him out for a dinner. They take him to Oh! Calcutta, an authentic Bengali restaurant, where he starts feeling home as he could savor the Bengali food just like he did at his home. The films ends with the youth all smiling and happy.

Homecoming during Durga Pujo is all about the excitement of meeting friends and family and being a part of the festive vibe. For those who can’t make it, there’s still a great way to celebrate. Here’s how!

Posted by Oh! Calcutta on Tuesday, September 19, 2017

 

11) Brand Factory

The campaign subtly shows the inclusiveness of people rejoicing festivals especially by gifting one and another. The film depicts a modern family setting where the Punjabi In-laws are meeting their counterparts during Pujo. The Punjabi family goofs up on the gifts and the Bengali Father-In-Law salvages the situation by gifting them instead.

 

12) Spykar

The film brings together four talented and influential faces in Kolkata – Suyasha Sengupta, a singer and musician, Chitrangada Chakraborty an actor & photographer, Sambit Chatterjee a drummer and musician, and Ayushman Mitra, an artist & entrepreneur doing what they do best in their own spheres. It follows the path of these four youngsters in various corners of Kolkata as they play their music, paint their canvas, and capture poignant moments.

Spykar x Fast Meets Festive

We are young, restless and a whole lotta fun. We are the real festival. Watch us embrace our true selves without fear. #FastMeetsFestive

Posted by SPYKAR on Monday, August 28, 2017

 

13) Jawed Habib

Jawed Habib took on a rather humorous perspective this Durga Puja depicting Goddess Durga and her children enjoying a day at the spa. ‘Gods too visit JH Salon’ was the tagline of the ad that invited Bengalis to join the Gods for a relaxing spa day. However, the print ad attracted a lot of flak from people for being offensive. Thus, Habib had to apologize to people.

Source : http://www.adageindia.in/marketing/cmo-strategy/how-brands-celebrated-durga-puja-this-year/articleshow/60882126.cms

 

 

 

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