mimi chakraborty

December 12, 2017

A Day Out With the Lads

Rahul Dravid Spends a Day With Google Pixel 2, Video Goes Viral By Vandana Srivastava The Google Pixel 2 has been launched in India and put up for sale. The Google Pixel 2 features a 5-inch full […]
October 13, 2017

How Brands Celebrated Durga Puja This Year

Durga Puja is one of the most auspicious festivals celebrated in India. It reveres the goddess Durga and is extremely popular among the Bengali community spread throughtot the world. The festival continues for several days […]
September 11, 2017

Trending on and off the turf: how Premier League players are boosting their social media reach

The top ten player influencers in the Premier League, ranked by We Are Social. With a combined Twitter following of 44 million, Mezut Ozil, Wayne Rooney and Sergio Aguero make for a formidable strike force […]
September 11, 2017

SECRETS OF THE ‘REAL PEOPLE’ CHEVROLET CAMPAIGN

Team Behind Effort Shows How It ‘Breaks Apart Apathy’ For Brand Love them or hate them, Chevy’s “Real People, Not Actors” ads are not going anywhere — because the marketer is convinced they are working. […]
September 11, 2017

Weekend Watch: Asian Paints takes the humour route with Nawazuddin Siddiqui to showcase adhesives range

Asian Paints has rolled out a digital film featuring Nawazuddin Siddiqui. The humourous film has been conceptualised by McCann and shows Siddiqui in a double role. Vicky Contractor is the smart and hardworking carpenter, while […]
September 11, 2017

‘He also made films’: A tribute to adlander Rituparno Ghosh

I enjoyed a ringside view of Rituparno’s eventful life right from 1985 when he started his 10-year stint at our just-born advertising agency- Response. We stayed connected forever, two decades after his move to full-time film-making – calls, mails, […]
October 13, 2017

How Brands Celebrated Durga Puja This Year

Durga Puja is one of the most auspicious festivals celebrated in India. It reveres the goddess Durga and is extremely popular among the Bengali community spread throughtot the world. The festival continues for several days […]